Zeus and the “High Voltage” tC

ATTIK called on Zeus—the “God of Awesome”—to help show off the 2012 Scion “High Voltage” tC Release Series. Scion was looking to broaden their target and bring more awareness to their limited edition Release Series line as well as sustain overall interest in the 2012 tC model. They needed an exciting idea that the audience could have fun with.

ATTIK created a 30-second TV spot shows Zeus creating the one-of-a-kind vehicle, while special online-only clips show him hanging out on the set of the commercial. Print, radio, a banner the user has to click 2200 times and a website full of clickable Zeus-isms accompany the campaign. The campaign just recently launched and has already received a very positive response with over 13 million impressions in the first few weeks. Launch Website.