xB Next Generation Want 2B Square?

SAN FRANCISCO — (Feb. 28, 2007) — Together with executives from Scion, global creative and brand-engineering agency ATTIK today announced the launch of the next phases of its multifaceted marketing campaign promoting the all-new 2008 Scion xB. ATTIK developed the xB marketing campaign under the creative direction of Simon Needham, the

agency's co-founder and group creative director. "In support of the next generation xB we kicked-off an innovative pre-launch marketing campaign to celebrate the vehicle's most recognizable attribute - it's boxy shape," confirmed Needham. Download Press Release