vtravelled
Global Brand Identity.

ATTIK drew inspiration from the international language of travel to create an experience that was both familiar and engaging. As ATTIK Co-Founder and Group Creative Director James Sommerville explains: "Our objective with vtravelled.com was to create a visual identity which cut through the online travel sector clutter. We felt the design resonated with and engaged travelers who are knowledgeable and passionate about travel. In order to reinforce the fun side of travel, we created an icon language that visually directs users in a simple and graphic way without the need for too many words and written instructions."

Lysette Gauna, Creative Director of vtravelled.com said: "We saw an area where travelers were being very poorly served. We like to make it our mission wherever possible to make travel more fun and inspiring. It is a huge advantage working with ATTIK, which has fantastic experience in this area. Together I believe we have developed some must-have tools for travelers, and the vtravelled.com community will help us shape and refine the site as it grows." Launch Website. Launch Video.