Virgin Ware
A new sub culture apparel brand.

Virgin wanted to revolutionize the way underwear, swimwear and hosiery were presented to an already well-established and crowded marketplace. The challenge for us was to create a brand that carved its own unique niche, both in its positioning and execution, while upholding and reflecting the Virgin philosophy and values.

Utilizing our understanding of youth culture and brand development, we developed four distinct brand categories that reflect the diversity of the products themselves.