Virgin Mobile A voice in Singapore.

The well-regarded identity of Virgin Mobile couldn't be lost in translation when debuting in this Asian nation. We worked with the internal Virgin Mobile team to discover a unique proposition for this specific market — give the consumer greater flexibility with payment options, a clear return policy and superior customer service.

We created a strikingly visual identity that communicated this through staff uniforms, store interiors and environmental design. The Design Bible that resulted serves as a guideline for future launches through the Asian market.