ValleyCrest
Design from the inside out.

Having expanded its construction and maintenance business to include landscape design, ValleyCrest Companies, the nation's leading privately held landscape firm, hired us to develop two new brands: Estate Gardens and ValleyCrest Design Group. We designed two distinct brand identity and business systems with contrasting color palettes and logotypes, both reflecting a balance between "organic" and "sophistication."

This unique styling was documented in a style guide and implemented across all touch points, including marketing brochures and print advertising. For the online portion, we designed and implemented two individual company websites that were integrated into the Group site. These sites play a central role in providing people with the opportunity to learn more about ValleyCrest products and services.