United By Individuality Cross-media brand campaign

SAN FRANCISCO — (July 25, 2008) — Global creative and brand-engineering agency ATTIK and Scion are very proud to reveal the new "United By Individuality" campaign, which kicks-off today. With the creative approach ambitiously calling for hundreds of Scion owners to unite for a massive photo and film shoot, the monumental cross-media marketing campaign will evolve the brand's positioning and showcase its success in new ways.

"Our objective with this campaign is to celebrate the strong community of owners who have embraced the Scion brand," said ATTIK co-founder and creative director Simon Needham. "The diversity of Scions we had at the shoot was incredible, allowing us to create a phenomenal brand spot and many other campaign elements using owners' Scions. It was an amazing experience." Download Press Release