TiVo Premiere The next revolution.

In recent years, TiVo encountered competition from generic DVR brands, but like Xerox and Band-Aid, TiVo is the established brand in its category. To combat competition, TiVo released TiVo Premiere, a revolutionary new product featuring an HD interface, advanced DVR functionality, and easier to use controls. ATTIK partnered with TiVo to create an updated look and feel for its new product, setting out to create messaging architecture that would communicate its complicated technological advances in a straightforward, emotionally impactful way. TiVo needed help modernizing the messaging of their website to better celebrate product features and brand.

ATTIK worked to create an online experience that would be as powerful as the product itself by creating a new site introduction, homepage look and feel and product pages that drove users quickly and easily through to product information and the purchase path. TiVo also tasked ATTIK with creating a video to showcase new benefits and features. In this video, driven by lush visuals and a driving soundtrack, possibilities literally explode out of the box. ATTIK also launched an extensive media campaign for TiVo. The wildly successful campaign drove users to the website with consistent brand voice messaging and deeper product information.