Scion 'Samples' New Phase For United By Individuality.

SAN FRANCISCO – Jan. 7, 2009 – Global creative agency ATTIK and Scion are very proud to reveal the next phase of the "United By Individuality" campaign, which debuted nationwide last summer featuring hundreds of Scion owners and their Scions in campaign assets distributed across virtually all media platforms. The new campaign creative is named "Samples," and it consists of several bold print ads appearing in current and upcoming issues of numerous youth-focused lifestyle publications, a new round of attention-grabbing TV and in-cinema ads, and vibrant billboards set to appear in selected markets across the U.S. over the weeks ahead.

Like the original campaign's assets, the Samples campaign also features actual Scion owners' vehicles photographed at last year's Scion United owner event. "These newest ads energetically combine actual owners' xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion's vehicles and their owners – while also showing how their individuality ties them together," explained ATTIK co-founder and creative director Simon Needham. Download Press Release