Scion Samples Dropping a new mix.

To help sustain Scion's "United by Individuality" effort, ATTIK used profiles of customized cars, including actual owner cars for our "Scion Samples" campaign. The campaign consists of interactive print ads, vibrant billboards and a new round of TV and in-cinema ads. Nearly 200 cars were selected for three spots that feature xBs, tCs and xDs backed by originally choreographed musical tracks.

The campaign features images of actual Scions, ranging from "mild" stock versions to "wild" customizations that combine together as a metaphor for the Scion community itself. While some owners keep their cars stock and others trick their cars with all kinds of modifications, all are members of a close-knit Scion family. "xB Samples" presents the solid and iconic box car, and "tC Samples" showcases the sleek and sporty coupe. "xD Samples" gives equal attention to the aggressive little Scion.