Scion ‘Reinvent The Wheels’ Hold Onto Your Ball Bearings

Today, younger audiences are craving entertainment from brands and are expecting more than just standard marketing. ATTIK decided to take Scion into a different territory with a reality series titled ‘Reinvent The Wheels’. An online open casting call was developed where people were asked to create a Scion that would help them push their creative passions to the next level. Hundreds entered but only three were chosen to appear on the show. Each was teamed with professional builders and saw their cars go from concept drawings to fully customized vehicles.

Wild postings, TV spots and web banners all drove people to ReinventTheWheels.com where six, 10-minute episodes documented these up-and-coming artists getting their hands dirty while customizing the xB, xD and tC. Utilizing the power of social media, the show reached hundreds of thousands and reminded people that there’s more than one way to look at a Scion. Launch Website