Personalization For Scion
Shadow, Swarm and Shark

SAN FRANCISCO — (June 5, 2006) — Global creative agency ATTIK today detailed the new cinema and broadcast elements of its latest campaign deliverables for Scion. The three :30 spots entitled "xA Shadow", "xB Swarm" and "tC Shark" are set to debut in national broadcast venues today, and a :60 version that combines "Shadow" and "Swarm" debuted in theaters across

the U.S. on May 26. Each spot was directed by Simon Needham, ATTIK co-founder and group creative director. "These spots are an innovative, clever, and distinctive way to illustrate the idea of personalization through accessorization, and that inspiration can come from anywhere," explained Deborah Senior, Scion's national marketing and communications manager. Download Press Release