Scion Brand Manifesto A None of a Kind Campaign.

With an integrated brand campaign featuring stunning visuals and inspiring manifestos, ATTIK set out to reintroduce Scion to young, urban audiences and reinforce Scion's position as a brand that stands for creativity and individuality. Manifestos were executed across TV, print, out-of-home and online media. The broadcast spots present a unique effect for each model. In "Explosion," xDs shed their sheet metal to reveal modified cars underneath. In "Splicer," stock xBs travel through tangible walls to transform into modified cars. Across the campaign, over 80 different stock and modified Scions are shown. Both spots translate to print and outdoor executions.

Among other online components, ATTIK produced two microsites, offering users innovative ways to participate in the campaign. "Pixel Reveal" scionreveal.com gave visitors the opportunity to win a modified Scion by uncovering individual pixels that obscured an image of the prized car. As more "hopefuls" visited the sit, more of the one million pixels were uncovered, slowly revealing the image. The visitor who revealed the final pixel won the tricked out xB. Scion Speechifier allowed visitors to enter personal manifestos and generate video versions of their messages using a montage of clips. The manifestos were then embedded into social media sites.