Scion Brand Guidelines Rules for the unruly.

Our Scion client approached us to rewrite the book on car marketing, so to speak. The Scion Brand Guidelines 3.0 displays our updated visual and emotional language recommendations for the brand in a high gloss

publication. These are the commandments for expressing all things Scion, written by and for brand guardians. Unfortunately, there is no room for personal expression when it comes to a logo lock-up.