“Rare Metal” Launch
xB Release Series 5.0

SAN FRANCISCO — (Feb. 19, 2008) — Together with Scion, global creative and brand-engineering agency ATTIK today detailed their multifaceted marketing campaign promoting the first limited-production Scion for 2008: the xB Release Series 5.0 (xB RS 5.0). As announced by Scion last month, only 2,500 xB RS 5.0s will be produced, with each one featuring dazzling Gold Rush Mica exterior paint and accented interior trim, a KenStyle® body kit, a moonroof, RS wheel covers and individually numbered badging.

Under the direction of ATTIK's Co-Founder and Creative Director Simon Needham, the agency's team worked closely with Scion to create and launch a new integrated marketing campaign promoting these unique vehicles, which become available this month. The online component debuted on Saturday, Feb. 16, in support of the campaign's guerilla activities, which kicked off on that day. Download Press Release