“Out Of Reach” Campaign Scion tC Release Series 4.0

SAN FRANCISCO — (Mar. 12, 2008) — Together with Scion, global creative and brand-engineering agency ATTIK today detailed their multifaceted marketing campaign promoting the limited-production Scion tC Release Series 4.0 (tC RS 4.0). Scion announced that only 2,300 tC RS 4.0s will be produced, with each one featuring numerous VIP enhancements, including

Galactic Gray Mica exterior paint, Alcantara® front and rear seats embroidered with "tC RS 4.0", a DAMD body kit, upper grille, and individually numbered badging. ATTIK's account team once again worked closely with Scion to create and launch a carefully integrated marketing campaign specifically to promote this unique vehicle, which is available this month. Download Press Release