NFL: International Series
The Saints guide to football.

Strategically, it was important that all visuals communicated the unique, raw energy of American football. Since the Saints were to be considered the home team, it was also important that the design system reflect this. 

In response, ATTIK developed a system that made star players from each team the focal point. This not only provided striking visuals, but also helped educate fans about the heroes to watch and root for during game time. A special color, gradient and image visual system was also designed to help organize and provide hierarchy for messaging that was team, or overall NFL specific.



The completed style guide contained guidelines on logo lockups, typography, photography style, graphic devices and layout. It also provided helpful rules and a methodology for building applications intended for advertising, stadium art, and merchandise. 

ATTIK is currently working with the NFL to develop the logo and complimenting style guide for Super Bowl XLIV.