Moviefone
Embrace your MovieMood.

When AOL Moviefone wanted people to identify with its brand, they asked us to create two cinema spots to complement elements from a wider campaign. The crucial insight of the spots was that most people choose movies according to our moods. We coined the term "MovieMood" to explicitly link this practice to the Moviefone brand.

The spots entitled "Terrence" and "Miranda" both humorously feature movie fans in extreme emotional situations — sadness or frustration — and invite them to explore the world of movies at Moviefone.com to determine their MovieMoods.