eBay MicroPlace Small currency for big change.

MicroPlace's mission is to alleviate global poverty by enabling everyday people to make investments in the world's working poor. To this end, MicroPlace connects investors with microfinance institutions looking for funds. They came to us for a flexible identity system that would convey this idea of positivity, warmth and connection to the investment community.

The visual language had to be confident, credible, innovative and appealing to two distinct audiences: the altruistic investor and the financially focused investor. The result was a flexible identity system, a happy client, and hopefully, a lot more microfinancing around the world.