Boost Mobile asked us to develop a new visual identity system that would allow the brand to speak to a much bigger audience without walking away from its irreverent tone. As a youth brand offering primarily push-to-talk mobile phone service, Boost had evolved into a brand that spoke to either the "hip-hop" or "surf/skate" crowd. With the addition of unlimited service, Boost recognized the need to elevate the brand visually to speak to a broader audience. >>