In order to celebrate the originality associated with the Scion brand, we decided to put actual owner cars on display for the "United by Individuality" campaign. It all started with the "Scion United" event, which brought out more than 400 xBs, tCs, xDs and xAs to the Nevada desert. The assets gathered from the event were then used to create the campaign’s adverts, including magazine spreads, poster inserts and interactive components. >>