“Little Deviant” Campaign xD mutilates conformity

SAN FRANCISCO — (June 25, 2007) — Together with Scion, global creative and brand-engineering agency ATTIK today detailed their multifaceted marketing campaign promoting the distinctively aggressive xD five-door urban vehicle, the newest model from Scion. The campaign's first elements launched over the past several days, and new elements will continue to play out over the months ahead.

In close cooperation with the Scion marketing group, ATTIK's creative team under the direction of co-founder and group creative director Simon Needham developed the new xD campaign. The new creative continues Scion's legacy of reaching urban trendleaders with innovative entertainment highlighting the customizability of the brand's models. Download Press Release