Lexus LFA The Pursuit of Exhilaration.

The LFA marks a special milestone for the Lexus brand: a new flagship atop the F portfolio. The LFA brings a distinctively different flavor to Lexus, where each unit will epitomize the Lexus performance brand. Only 500 of these truly exclusive supercars will ever be built. Featuring a unique carbon fiber cabin, a 202 MPH top speed, 552 brake horsepower and a 0-60 MPH time of 3.6 seconds, the LFA combines mind-blowing performance with the height of Lexus L-Finesse styling. Beginning in late 2008, ATTIK worked closely with Lexus to develop a distinct tone and visual style for this groundbreaking vehicle.

The LFA's marketing toolset began with a feature-laden website developed by ATTIK to live on a dedicated channel at Lexus-LFA.com. The site features an expressive brand film shot by ATTIK on location at the Fuji Raceway in Japan, which was also shown at the unveiling of the LFA at the 2009 Tokyo Motor Show. The site also includes product photography and in-depth content that allows visitors to learn all about the vehicle's impressive technical features and its painstaking development process. A highlight of the site is the vehicle configurator, which allows users to create their own fully customized LFA in up to 13 billion combinations. Launch Website