Lexus IS F
An unexpected pursuit.

The Lexus IS F, a 416 hp performance sedan, was an audacious entry from a brand known more for luxury cars. Our mission was to create awareness of the product, support marketing towards a younger audience and establish "F" as a credible performance brand of Lexus. In sum, we were to deliver an integrated campaign with an attitude that Lexus had previously never shown, for a kind of car that Lexus had previously never built.

To launch the IS F, ATTIK developed six cinema spots, which took full advantage of this immersive environment to focus on the impressive performance and sound of the vehicle. A microsite, outdoor billboards, interactive online banners and print ads also supported this integrated campaign. Launch Website.