Introducing Lexus IS F
A breakthrough performer

SAN FRANCISCO — (April 4, 2008) — Together with Lexus, global creative and brand-engineering agency ATTIK today detailed the multifaceted marketing campaign which has positioned the 2008 Lexus IS F luxury high-performance sedan, which arrived in dealer showrooms across the U.S. this month, as an exciting new choice for sports car enthusiasts. The 2008 Lexus IS F high-performance sedan is the first production model to wear the brand's new "F" marque.

Based on the robust IS sport sedan platform, the 2008 IS F delivers 416 horsepower from a specially engineered 5.0-liter V8 engine and will accelerate from zero-to-60 mph in 4.6 seconds. In addition to the exclusive V8, the 2008 IS F's performance credentials include racetrack-developed suspension and braking, and a specially calibrated version of the advanced Vehicle Dynamics Integrated Management System. Download Press Release