Exprescion
Branding disguised as a party.

Scion asked us to create a unique way to thank owners and local communities for their brand loyalty. Enter Exprescion, an on-going, ever-evolving, region-specific series of promotional events from the Bay Area to Boston. These 360-degree immersive brand experiences were designed to celebrate the Scion spirit of individuality and self-expression by connecting owners with the brightest names in emerging urban art and culture. Our most recent Exprescion event was an unprecedented spectacle on Alcatraz Island.

Well over 1,000 revelers were ferried from San Francisco’s Pier 33 to the legendary former maximum-security prison for an evening of live hip-hop, DJs, dance and vaudeville performances, art installations and fashion. Early that same year, Exprescion Las Vegas was comprised of the hottest music talent, dance and aerialist performances, live urban art, interactive installations and the craziest customized Scions from Nevada and beyond. The event, drawing over 3,000 people, was singularly expressive of the Scion brand.