Electronic Arts Destruction is beautiful.

Electronic Arts asked us to produce pan-European key branding imagery for its blockbuster video game, "Black." In keeping with the destructive nature of the game, we created a stunningly violent design to be incorporated by EA extensively across all media: packaging, POS, print and TV advertising.

The design itself is of an exploding rifle surrounded by shattered glass and smoke effects. This accented the overall concept of demolition and emphasized the hardcore nature of the game itself. Available on Playstation 2 and Xbox, "Black" was a new entry at number one on the day of its release in March 2006.