Coca-Cola Zero James Bond Zero zero 7.

We drew inspiration from the iconic and globally recognized opening sequence to every bond movie that shows the gun barrel image. This was used as the focal point within the Master Core Creative, but presented in a way that feels relevant to a new Bond generation. In support of that we devised the "Zero Zero 7" strap line which has been used across all media. Limited-edition bottles will roll out in the UK, available exclusively at Harrods (London).

This has been supported by a global ad campaign and on-pack promotions, which is expected to bring maximum exposure to the Coke Zero brand. The partnership between Coca-Cola Great Britain, Sony Entertainment and the biggest franchise in motion picture history, is the first major collaboration for Coke Zero brand on an international stage since its successful launch in 2006, which we also were involved with.