Coca-Cola South Africa
2010 FIFA World Cup™

In 2010 South Africa will take centre stage as the host nation for the world's most uniting and exciting football competition. We were tasked with creating a Visual Identity System that responded to three key objectives:

The campaign Identity had to capture the unique spirit of Africa in a way that distinguished it from all other previous World Cup campaigns, it needed to feel 'football' and not just 'African' and it also had to be unmistakably Coke.