Coca-Cola Global Football
Football on the Coke Side of Life

As a result of our involvement with Coke Football on a global scale, we were appointed to create a Visual Identity System (VIS) in support of Coke's sponsorship of the 2008 Euros, hosted in Austria and Switzerland. The core idea of “Goal Hug a Stranger” reflected the joy, passion and spontaneity of the explosive moment when a goal is scored. Our VIS supported the connections made when people from different cultures and countries come together through football and Coke.

The final VIS was successfully utilized through the line on all communications supporting the sponsorship throughout Europe. This included packaging, POS, outdoor and ATL across the entire Coke trademark including Coke Diet/Light and Coke Zero.