Boost Mobile Relaunch New brand identity

IRVINE — (Feb. 21, 2008) — Boost Mobile®, a wholly-owned division of Sprint Nextel (NYSE:S), today announced the launch of a new brand identity. Designed to visually and conceptually unite product lines and message consistency, Boost Mobile worked closely with renowned creative and brand-engineering agency ATTIK, to evolve the brand and create more sophisticated and synergetic visual elements that will more broadly appeal to the company's target audiences.

Moving forward, Boost Mobile's two major prepaid services, pay-as-you-go (PayGo) and Unlimited by Boost (UNLTD), will be rolled under one banner. The new visual identity system is designed to elevate the brand positioning with a premium and sophisticated foundation, similar to the lifestyle imagery of Boost Mobile products. The logo, typeface and color scheme are designed to create a consistent and integrated visual presence. Download Press Release