ATTIK and Lexus Go to the Big Game

Lexus approached ATTIK to create a disruptive and engaging broadcast piece for its first Super Bowl appearance. Honored, we knew we were up to the task and jumped at the chance. The Lexus brand has changed with the release of a new GS that boasts an edgy, aggressive and dominating appearance. Not to mention the performance chops to match. Edmunds.com named our spot the “real winner” of the automotive ads on the big game, with a 190 percent lift in consideration. [link]

ATTIK developed a suspenseful teaser trailer, a dramatic Super Bowl spot and an action-packed sustainment piece that highlights new performance features of the car. A Behind the Scenes video was produced for Lexus’ social media channels. Expandable rich media banners seen on YouTube, ESPN, Sports Illustrated and the New York Times were used online to drive traffic to Lexus.com. ATTIK and Lexus have made automotive science fiction, into an exciting new reality. Click here to see the Super Bowl spot.