AOL RED
Iconic teen attitude.

We launched the new AOL RED brand with the goal of raising widespread awareness of BERED.com — ultimately positioning the site as a premier online destination for teens. To achieve this, we looked at the way teens express themselves, how they connect with each other and how they look at the world. All of these areas are affected by a teen's constantly changing mood. We tapped into this teen experience and created a provocative campaign using AOL's award-winning RED icons.

The icons allow the audience to identify with various feelings and moods and as a result, RED is something they can easily relate to. The campaign lives as wild postings, online banners, magazine adverts and door hangers. It was featured as "Pick of the Day" on AdCritic.com and inspired teens to check out AOL's Teen Portal.