Aggregate Knowledge
Rebranding search.

Aggregate Knowledge tasked us to develop the positioning, name and identity for their "Discovery Network," a breakthrough approach to drive highly targeted and relevant products and content to consumers. Through our collaborative process with our client's executive team, we came up with

"Pique," a name that describes the attributes of the unique software platform that it holds, enabling users to find engaging search results in a surprising way. We developed the positioning, corporate identity, typography, online and offline brand presence. Launch Website.