Adobe
Making believe for real.

To show how innovative and integrated Adobe's new Creative Suite of products was, we created a fictitious recording label, Substrate, and elaborated the company's identity with a new brand style, corporate imaging, logo, 100 original CD and album covers, three CD jewel-case inserts and a

website. We amassed enough assets for six, thirty-minute modular sales demos. These demos were so effective that Adobe asked us to accompany them with a video and photo shoot.